MS Creative Services, Inc.

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MS Creative Services, Inc.
50 Filer Street Suite 210 C
Manistee, Michigan 49660
Phone: (231) 723-9097


Marketing Consulting

One of the biggest challenges for business owners is devising a practical strategy for assuring the best return on the dollars invested in an annual marketing or advertising program. "We tried that once and it didn't work....", is a comment often heard by frustrated advertisers. A common mistake is the lack of consistency. There can be numerous factors that determine the outcome of any one given ad campaign. So, when unrealistic expectations are not met, the failure is blamed on ineffective advertising instead of an ineffective strategy.

Clients of MS Creative Services have a different attitude. They understand that a solid marketing plan is one of their most valuable tools. Without the marketing plan in place, it is easy to lose focus of what is really important: branding or creating top-of-mind awareness in a respective market area. A sound marketing plan compels a business to stay the course and take advantage of the synergies created when the plan is flawlessly executed. MS Creative clients realize that the branding process is something that takes place over a period of time and requires an on-going effort and commitment. For a marketing strategy to work, it must blend the elements of continuity (staying the course) and flexibility (making necessary adjustments). Marketing is a marathon; not a sprint.

From real estate to retail, tourism to institutional marketing, MS Creative Services approaches advertising and marketing from an entrepreneurs perspective. We understand there is not a "one size fits all" method. Every individual business has individual needs. A major component of what MS Creative brings to the equation is the ability to objectively listen to the needs of the client. It is critical for us to learn as much about your business in order to provide feasible solutions that will lead to the desired outcome.


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