Communications Creative

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Communications Creative
15318 Mack Avenue,
Grosse Pointe Park, MI 48230
Tel: 313-884-3332

MARKET IDENTITY & BRAND BUILDING
Who are you? Is a simple question! The challenge is that quite often we are viewed as something different to each individual. Our identity like a shattered mirror is broken into many parts and each part reflects a different view of who we are.

Many of our clients wonder why their customers only utilize part of the services they offer. Many believe that the problem lies with the customer. The truth is what our customers see is the image we created for them.

The situation described above exists because Market Identity and Brand Building are two of the most under utilized tools in today’s marketplace.

Market Identity is about how you manage and present your image in printed materials, advertising, multi-media, internet technology, on vehicles and clothing etc. It is about being consistent and maintaining specific rules and guidelines. An identity is unique and special and how we treat it and utilize it sends a message to our customers.

When we created our organizations we had ideas about how we would differentiate ourselves from our competitors. The way we interact with our customers, where we choose to do business, even the color of the walls in our office are all opportunities to build our brand.

When we assist our clients with branding, we first perform a review of their current organization and client interactions. After the discovery step is complete we develop recommendations and procedures to enhance the client experience and form a stronger branding environment. Then we can create an implementation timeline and assist yourorganization with the branding process.