Borns LLC

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Borns LLC
41 Washington, suite 390
Grand Haven, Michigan 49417
Phone: (616) 842-1666


Discovery
One of the great things about exploration is making unexpected discoveries along the way.

When Borns guides B2B clients through branding and marketing territory, those clients discover new perspectives on their company, industry, and market. Think you've already been down this trail? With Borns' guidance you'll notice things you had walked right past before.

Uniqueness
Similarities between businesses, products, and services offered by competitors are very common. But if you look deeper, you will discover unique differences.

Brand strategy sets the stage for the development of an effective marketing communications program. To develop the appropriate brand strategy, the fearless marketeer must determine what truly differentiates his or her company and its products/services from others in the market.

Sales + marketing
Sales is not marketing, and marketing is more than just sales.

In the push to continuously improve processes, quality, technology, and service, organizations can overlook the need to invest time and energy in effective marketing. Some folks think sales activities can suffice for marketing. We couldn't disagree more.

Services

Applying our 25+ years of experience, we've designed proprietary branding and marketing services specifically for B2B marketers, including:

B-searchSM market research and planning
- database segmentation and analysis
- customer satisfaction studies
- competitive landscape evaluation
- communications plan
- market planning
- market briefings/industry trends report
- customized research

eDiscoverSM website research and planning
- site traffic research and analysis
- search engine optimization (SEO) research and analysis
- content and site planning

Integrated marketing communications
- website
- social media
- collateral
- trade show exhibits and promotion
- publicity
- direct marketing

Website development
A partial list:
- verbal and visual asset development
- coding and programming
- data-driven site development
- content management system (CMS) development
- search engine optimization (SEO)
- search engine marketing (SEM)
- testing and deployment
- domain/URL management
- tracking, analysis, and reporting
Read the complete list

© 2007–2010 Borns LLC.