Group 41 Online Marketing

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Group 41 Online Marketing
2838 East Long Lake Road, Suite 246,
Troy, Michigan 48085-7012
Phone: (248) 740-0564


Welcome... Group 41 Online Marketing provides web site & search engine optimization, online advertising and web-based marketing management. Gp41 has been providing internet marketing services to hundreds of satisfied customers since 1995.

Group 41 serves Greater Detroit, SE Michigan and the internet business community at large. We have helped both corporations and small businesses realize the full potential of the internet.

Online Advertising
Today’ the most successful internet marketing programs include a budget for paid-for placement ads. These ads are geared to appeal to buyers and positioned to appear at the top of the search engines under specific keyword phrases(KWP). Advertisers select the exact text to appear with each KWP, thus engaging the consumer in ways unheard of just a few years ago. Group 41 manages online advertising budgets ranging in size from a few hundred dollars a month to six-digits a year...

Web Site Optimization
Optimizing a web site for top search engine ranking requires an unique perspective on page design and layout. It also requires an extensive knowledge of ever-changing search engine requirements. But most of all, it requires an understanding of who your customers are, where they can be found on the internet, and what it will take to get them to select your site over the competition. Group 41 has been helping companies large and small do business on the internet since 1995...

Search Engine Optimization (SEO )
Optimizing means drilling down to find the right subdirectory before submitting a site. It means selecting the right page within a site to submit to that very specific subdirectory, and it means repeating that step for each optimized page on the site. AOL, Yahoo, Google and MSN all rely on directory architecture to organize information. Requesting placement in the wrong sub directory can delay your site being accepted by months.

Site Log Analysis
Site logs study and detail the web habits of your visitors. Simply knowing how many visitors came to your site is not enough. Details need to include where visitors came from, when, how often, what keywords they used, what pages they visited, for how long, what information they took away with them. If you are not analyzing your log files, you are only seeing half the picture.

Opt-in e-mail campaigns
Opt-in e-mail does not mean folks have asked to hear from you, it only means they have allowed you to send them something. If you want them to buy, you still have to make a compelling enough of a case to get them to take action and contact you. We look at e-mail campaigns from the perspective of the recipient.

Ad copy development
Online ad copy development brings tight copy to a whole new level. Today, Google AdWords have a two-line, 35 -character-per-line limit. Yahoo ads are now just as tight; about 20 words. Superlatives are not allowed. Ads need approval before running. Knowing their rules and restrictions assures time sensitive ads run to schedule.

Copyright, Rosette Marketing Services, LLC.